Friday, August 1, 2008

Press Release

I know I mentioned this in my last post, but here is the official press release going out on Monday...wanted to let you preview it early!

WeAreTeachers Launches Facebook Application

WeAreTeachers Launches Facebook Application Allowing Teachers to Share and Sell Teaching Materials and Services inside their own Knowledge Marketplace.

Austin, TX — WeAreTeachers, the “Knowledge Marketplace” community for teachers to share and sell their instructional materials and services or earn when they recommend commercial products, today revealed a new application that offers teachers access to this knowledge marketplace inside their Facebook profile. The I Am Teacher Facebook application brings teacher-generated content and services and commercial products to teachers and learners inside the Facebook community.

Visit to download the I Am Teacher application now.

For teachers who have Facebook profiles and wish to find other teachers in the network, the I Am Teacher application fosters connection and collaboration inside this large community. “While many teachers have joined the WeAreTeachers community (, we also want to offer teachers of all types, wherever they gather, an aggregated knowledge marketplace within the Facebook I Am Teacher application,” says Sandy Fivecoat, CEO and Founder of WeAreTeachers.

Teachers who have content to share or sell or instructional services that they provide will be able to add and price their products into the Knowledge Marketplace on I AmTeacher in Facebook. The Knowledge Marketplace will give teachers a way to reach teachers and learners on Facebook worldwide. Additionally, companies that wish to partner with WeAreTeachers can add their product catalogs into the WeAreTeachers Knowledge Marketplace and have teachers review, recommend or buy their products. This gives business affiliates an immediate online distribution channel to the growing 40,000 current WeAreTeachers members and also gives them a viral strategy to the more than 50 million Facebook community members.

“Businesses are looking for ways to reach the growing number of members inside of Facebook and other social networks,” says Sandy Fivecoat. “Our business model is designed to help them do that. Through the I Am Teacher Facebook application, our business partners have a low-risk, low development entry into the social network community and the ability to reach a target audience specific to their consumer types.” WeAreTeachers has over eighty current business partners and that list is growing rapidly. WeAreTeachers has created a way for businesses, learners and teachers to connect in a way that leverages and supports how online communities interact.

WeAreTeachers realizes that banner advertisement and search engine optimization strategies are common tactics of many businesses trying to reach teachers. The philosophy of WeAreTeachers is to create real monetary value for its members and partners by using an interception strategy that places contextual content where teachers are gathering online. WeAreTeachers plans to distribute its Knowledge Marketplace to more existing social networks to reach teachers where they are connecting, collaborating and can now--buy, sell, and recommend instructional resources online.

About WeAreTeachers
WeAreTeachers is the first ‘Knowledge Marketplace’ designed to empower teachers of all types by enabling tangible rewards to all who deliver skill and knowledge to others. The WeAreTeachers community will help teachers gain financial benefit through the publishing and selling of their own content, by promoting and delivering their time or tutoring services, and through recommending commercially available products to others. For more information, visit

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